Wilson announced it was the first golf equipment manufacturer to strategically use nanotechnology. The application of the cutting-edge technology has allowed Wilson Sporting Goods Company to develop stronger and lighter materials that optimize the performance of their lineup of sporting goods equipment.
Not to be left out, other golf equipment companies have also figured out how to alter the materials in a golf ball at the molecular level so the weight inside shifts less as the ball spins. This means that even a badly hit ball goes straighter than other kinds, according to the manufacturer.
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